Understanding ADF
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Thanks to a dynamic process and without increasing production costs, ADF allows for a one-to-one marketing approach
as well as a mass
production one

     
 

To face up competitors, a company must constantly be attentive to its customers, keep in touch, understand better their specificities and build customer loyalty.

The Document is the privileged mediator between the company and its customer: it is the communication medium par excellence. Whatever its form, it is everywhere in the company - which has to optimise the creation, production and distribution processes for all documents intended for its customers. Today, data restoration is as important as data processing.

The Document becomes a dynamic assembly of components (texts, data,
images…); fixed or retrieved from the information system, stored in a dictionary the entire company will share. The aim? To personalize the relationship with the customers. The document must thus be produced on demand, tailored-to-measure at not extra cost. Knowing how to manage documents is a key asset.
ADF is now a strategic issue.

Often repetitive and complex, mails, invoices, quotations, etc., have led to the
implementation of solutions non-standardized and above all costly. Desktop
publishing, even supported by specialized development teams are no longer
adequate.

Companies are nowadays investing into tools able to cover the complete document production line and compatible with the set of already implemented applications.

As project manager or implementor, Document Process designs the systems the customer requires. The expression of the customer needs is all the more important as the quality of the final product depends on these needs being clearly understood.

 
 

 

 

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